by Ben McConnell and Jackie Huba
Book of the Month, January 2007
This month's selection is Citizen Marketers, by Ben McConnell and Jackie Huba, authors of Creating Customer Evangelists, who blog at the Church of the Customer. It details how average people are changing the way we all interact with business and brands by exercising their influence on culture via blogs, viral video, and other social media. Whether you're a business blogger or an enthusiast, this book offers a fascinating look at the current and future state of the Internet.
- Sign up for TypePad
- Use the promo code PEOPLE
- Get a 10% discount on TypePad (on any annual subscription, you'll be getting 3 months free. That's up to a $45 value!)
- You'll also get a FREE copy of Citizen Marketers *